Essentials Fear of God Brand History
Founded in 2012 by Jerry Lorenzo, a former sports agent, Fear of God is a California-based brand known for its minimalist approach, use of premium materials, and simplicity. With the launch of his very first collection, "Collection One," which perfectly captured the brand's spirit, Jerry Lorenzo achieved immediate success. This first series highlighted distinctive elements such as muted colors, oversized cuts, premium materials, and clean designs, establishing the stylistic direction for future Fear of God collections, which seek to position itself halfway between familiar streetwear and luxury brands traditionally out of reach for many.
In an effort to make Fear of God more accessible, Jerry Lorenzo partnered with Pacsun, a US retail chain offering affordable items, which allowed a wider audience to discover his creations. The influence of celebrities such as Drake, Jay-Z, and Rihanna, who were captivated by the essence of Fear of God, also known by the acronym FOG, and frequently wore its pieces, played a key role in the brand's rise. Their support not only strengthened Fear of God's credibility but also captured the attention of influential fashion figures worldwide.
In 2018, Fear of God introduced "Fear of God Essentials," a collection focusing on basic, everyday pieces such as hoodies, jogging suits, and oversized T-shirts. This line retains the brand's original essence while emphasizing high-quality materials, expanding Jerry Lorenzo's customer base.
Why is Fear of God so named?
Jerry Lorenzo chose the name The Fear of God, which means "fear of God," for his brand, reflecting the principle that guides his daily life. As a devout evangelical Christian, he aspires to express his faith through his designs. Since childhood, Lorenzo has been familiar with reading the Bible and studying religious texts. It was while revisiting Oswald Chambers's "My Utmost for His Highest" that he decided to adopt the phrase "Fear of God" for his brand. He later clarified that this phrase can be interpreted in two distinct ways: for those who have no relationship with God, he inspires a form of fear. However, for those who develop a sincere and dedicated relationship with him, this fear transforms into reverence.
Why is the Fear of God brand so popular?
Jerry Lorenzo expresses his admiration for American culture through his designs, drawing inspiration from grunge, rap, and the aesthetics of the '80s and '90s. He aims to transcend cultural and demographic divides, seeking to unite diverse groups within a common vision. This inclusive approach is highly valued for its ability to blend highly oversized designs, clean colors, and comfort, all while using quality materials. Few brands manage to combine all these elements. Today's consumers are looking for aesthetically pleasing, durable, and comfortable clothing. Jerry Lorenzo Fear Of God, aware of these expectations, has achieved notable success with his collections, precisely meeting these desires.
Our Fear Of God Essentials
At Exclufy, discover a selection of iconic Fear Of God pieces, each item promising to capture the brand's essence. Among them, the black hoodie, perfect for warming up chilly evenings, features an oversized fit for undeniable casual style. This Essentials Fear Of God sweater undoubtedly deserves a 10/10 rating. For a slightly brighter touch, the cream Essentials Fear Of God sweatshirt, adorned with the "Essentials Fear Of God" inscription on the back, stands out for its significant attention to detail.
As winter draws to a close, Exclufy also offers a range of essential T-shirts. These pieces, characterized by their highly oversized fit, neutral colors, and absolute comfort, will effortlessly integrate into your summer urban outfits, representing a lasting investment.
And to top it all off, don't miss out on the Fear Of God sweatshirt, a standout piece and, like the rest of the Essential Fear Of God collection, a must-have for any carefully curated wardrobe.
