ADIDAS FOAM RUNNER: A SLEEK AND FUTURISTIC DESIGN
In November 2019, Kanye West was promoting his album, Jesus Is King. During this time, he made a surprise appearance at Travis Scott's Astroworld festival in Houston, Texas, where he performed "Follow God" and debuted the Foam RNNR on his feet. Co-created with renowned footwear designer Steven Smith, this cutting-edge silhouette captivated attention with its futuristic design resembling the Yeezy 350 and Yeezy 380, as well as its foam composition made from recycled seaweed harvested at Mr. West's 4,000-acre ranch in Wyoming. This ranch serves as the headquarters for Yeezy and the production site for Foams. Kanye's long-term goal is to produce all his designs in the United States to reduce the environmental impact of Asian production and create local jobs. Following the Yeezy 500 and Yeezy 700, the Foams exemplify the limitless creativity of the Chicago artist, illustrating the eco-system he creates through music, fashion, and design. The Adidas Yeezy designs often spark strong reactions (positive or negative), influencing trends such as the resurgence of Crocs and one-piece silhouettes like the Yeezy Slides.
YEEZY FOAM RUNNER AND ITS COLORWAYS
The Foam Runner journey began with the Ararat colorway for men and women in 2020. This clean design was a massive success, coveted by sneakerheads worldwide. Next came the Sand colorway, featuring cream tones similar to the OG, followed by Mineral Blue with a midnight blue hue and MX Clay Cream with a marble-like color gradient. Additional "mixed" versions included the MX Moon Gray, MX Sand Grey, and MX Carbon. However, the Foams gained popularity mainly for their solid colors, such as the Vermilion, released in October 2021, which resembled the 2014 Nike Air Yeezy 2 Red October, Kanye West's last collaboration with Nike. Yeezy's creative team also favored more subdued colors like Sulfur, Ochre, Mist, and Stone Sage. The Foam Runner complements any outfit; pair it with slightly oversized pants like denim, cargo, or sweatpants/joggers for a stylish look.