NIKE AIR MAX 90: A BOLD RUNNING SHOE WITH AN AGGRESSIVE DESIGN
NIKE: THE PREMIER SNEAKER BRAND
The debut of the Nike Air Max in 1987, designed by the Swoosh brand's top creator, Tinker Hatfield, revolutionized the world of basketball sneakers. The Air Max 1 quickly won over sneaker enthusiasts, paving the way for a series of iconic models for both men and women. Featuring Nike Air technology, the first air bubble integrated into a sole, this Oregon-based brand's sneaker has become a classic. Its design was inspired by the imposing Centre Pompidou in Paris and its colorful tubes. Legend has it that Tinker Hatfield drew inspiration from the architecture of the Beaubourg Center in Paris, where he was staying at the time. From the birth of the Air Max 1 Varsity Red, several innovative models in various colors emerged, such as the Air Max 97, Air Max 95, and of course, the Nike Air Max 90. More comfortable, the 90s silhouette won over athletes with improved support. Through events like Paris On Air and Air Max Day, the American sportswear brand has solidified its position as an innovative leader, ingraining its Air Max sneakers in the minds of all generations.
NIKE AIR MAX 90: AN AGGRESSIVE AND FUTURISTIC FORM
The resounding success of the Nike Air Max 1 demanded a worthy successor, and Tinker Hatfield rose to the challenge by designing a new, innovative model. More comfortable than the Air Max 1, the Air Max 90 silhouette features a larger heel and air bubble to cater to runners' needs. Hatfield, the swoosh brand's designer, aimed to make sports accessible and assist all athletes. Accordingly, he reworked the pair with leather reinforcements on the sides and a more aggressive, aerodynamic profile that perfectly complements the stride. Initially released in the iconic Infrared colorway, the sneaker drew inspiration from the Nike Air Max 1 and even had a unique "Air Pres" colorway created for US President George H.W. Bush. The famous American politician proudly wore the shoe during his daily runs, giving it iconic status. Designed for sports, this model has since been embraced by streetwear and urban culture.
POWERFUL NIKE AIR MAX 90 COLLABORATIONS: NIKE X BASEMENT, OFF-WHITE, LEVI'S
Nike sets the standard for collaborations. Through its partnerships, the American firm has established its models as basketball classics. Over the past decade, the Nike Air Max 90 has been reimagined by designers and heritage brands like Levi's. The model's most iconic collaboration is with Off-White, founded by renowned designer Virgil Abloh. The Chicago-based designer completely re-engineered the model with a deconstructed swoosh, zig-zag stitching, and transparent technical materials. Available in three colorways - Black, White, and Desert - this sneaker has captivated fans. A striking pack in collaboration with the UK media outlet The Basement was released in October 2019, featuring colorways symbolizing London and Glasgow, along with a unique customization option that includes a bag of interchangeable swooshes. Recently, Nike partnered with denim designer Levi's to offer customization of a Nike Air Max 90 and a Nike Air Force 1. Nike also took its silhouette into a more premium realm through a collaboration with high-fashion label UNDEFEATED, which resulted in a pack of eight colors. Once again, the Oregon-based company has expertly captured trends to embed its models in sneaker history.
