AIR JORDAN 3: A PIONEERING AND GROUNDBREAKING DESIGN
A LEGENDARY HISTORY AND ICONIC MODEL: AIR JORDAN 1
The Air Jordan 1, a true classic in lifestyle and basketball footwear, has made a lasting impact on fashion and sports, especially with the highly sought-after Air Jordan 1 Mid. Over time, it has become a must-have, with fans eagerly awaiting each release. Born after the Dunk High, the Air Jordan 1 was reimagined by Peter Moore for basketball performance and to help Michael Jordan shine on the NBA courts. Incorporating Air technology, it revolutionized basketball sneakers and overshadowed the Converse Chuck Taylor. Seamlessly adapting to any outfit, the Air Jordan 1 has become an essential lifestyle sneaker in your wardrobe. Propelled by iconic collaborations with renowned brands like Off-White and Houston rapper Travis Scott, the Air Jordan 1 High has taken Michael Jordan's brand to new heights. It's worth noting that a low-top version also exists with the legendary Air Jordan 1 Low! In the pursuit of innovation and to retain its ambassador, the American company continued to offer more advanced and technical models, such as the Air Jordan 4, Air Jordan 5, and the iconic Air Jordan 11. Jordan Brand's momentum shows no signs of stopping, delighting fans everywhere.
AIR JORDAN 3: THE REBIRTH OF JORDAN BRAND
Michael Jordan's favorite model, the Air Jordan 3 silhouette, was first designed by legendary designer Tinker Hatfield in 1988. Creator of the Air Max 1, Hatfield worked closely with the famous number 23 player on this Jordan design and all subsequent ones. Universally acclaimed as a technological and performance masterpiece, the Air Jordan 3 ranks among the most iconic Jordans. Its release followed the lukewarm reception of its predecessor, and the Air Jordan 3 propelled the brand to become a leading name in sports equipment. Since this model's debut, the Jordan logo has officially become the Jumpman, replacing the winged basketball emblem. Depicting Michael Jordan mid-dunk, the new signature was taken directly from a photograph capturing "His Airness" in action. It later appeared on the tongue of the Air Jordan 5 and the lace lock of the Air Jordan 6.
AIR JORDAN 3: A SNEAKER WITH A DISTINCTIVE DESIGN
The Air Jordan 3 features a unique design, including the Nike Air technology-specific air bubble on the sole. The "Elephant Print," a pattern resembling elephant skin, adorns the back of the shoe and the front reinforcement. The Air Jordan 3's upper is crafted from box leather, while the sole is made of various polyurethane components, providing flexibility and durability over time. The silhouette also stands out with a sleeker design than the Air Jordan 4. Wearing the Air Jordan 3, Michael Jordan experienced one of his best seasons, winning his first NBA MVP title and a legendary victory over Dominique Wilkins in the dunk contest. This triumph is still attributed to the exceptional performance of Hatfield's creation. Now available in numerous variations, the Air Jordan 3 is one of the most emblematic silhouettes in the brand and basketball history - an essential model and a "must-have" for sneaker enthusiasts.
AIR JORDAN 3: EXCEPTIONAL COLLABORATIONS
Nike continues to rely on collaborations and striking colorways. Notable examples include the stunning Air Jordan 3 Quai 54, created in collaboration with the Parisian event. Recognized worldwide as a premier street basketball competition, this collaboration features the event's color codes. Each year, a new silhouette is revisited, with the 14th edition showcasing this model as a true tribute to basketball and street culture. Nike also collaborates with famous musicians and rappers like DJ Khaled, resulting in two stunning Air Jordan 3 colorways: Father of Asahd and Grateful. These highly collectible sneakers, now sold out at staggering prices, demonstrate the American producer's deep love for Michael Jordan's brand. Long-time partner Atmos, a Japanese concept store, presented a pack featuring its renowned Air Max 1 Elephant Print and a highly successful Nike Air Jordan 3. Released in March 2017, this limited collaboration made quite a splash. Thus, the Nike Air Jordan 3 has transcended the basketball court to grace streets worldwide.
AIR JORDAN 3 RETRO: THE ALLURE OF OLD SCHOOL SNEAKERS
Many wonder about the differences between Retro versions and other Air Jordan 3 editions. The primary distinction lies in the sneaker's design, as Retro iterations maintain the same shape as when they were first worn by Michael Jordan. The Air Jordan 3 Retro Racer Blue is the perfect example! It's worth noting that, in 2022, the retail price of the Air Jordan 3 increased from €160 to €180, which has caused a slight rise in resale prices for the most anticipated Air Jordan 3 colorways. However, sizing remains the same as before: select your usual size.
