New Balance
Filtres
287 articles
Trier Le plus pertinent
-
New Balance 1906R White Aqua Purple -
New Balance 1906R Harbor Grey -
New Balance 1906R Silver Metallic Cream -
New Balance 1906R Silver Blue -
New Balance 1906R Silver Classic Crimson -
New Balance 1906U Lunar New Year Pink -
New Balance 1906U Lunar New Year Cream -
New Balance 1906R Grey Indigo -
New Balance 1906R White Navy Gold -
New Balance 1906R Licorice -
New Balance 1906R Metallic Blue -
New Balance 1906R Metallic Teal -
New Balance 1906R Kith White Blue -
New Balance 1906R Kith Black -
New Balance 1906R White Gold -
New Balance 1906R Grey Days -
New Balance 1906N Team Away Grey -
New Balance 1906N Castlerock Black Yellow -
New Balance 1000 Joe Freshgoods When Things Were Pure Black Ice -
New Balance 1000 Silver Metallic -
New Balance 1906R Jack Harlow -
New Balance 2002R Pink Suede (2023) -
New Balance 1906D Protection Pack Eclipse
NEW BALANCE: AN AMERICAN SUCCESS STORY
A LEGACY OF QUALITY AND COMFORT
New Balance, one of the earliest sneaker brands, was established in Massachusetts in 1906, well before Puma, Nike, or Adidas, initially as The New Balance Arch Company. Founder William J. Riley, a shoemaker, aimed to assist people with foot issues by creating shoes with orthopedic soles for better arch support. The brand's name, "New Balance," was inspired by the three-point support system of a chicken's foot, which Riley observed as providing excellent balance and force distribution.
Custom manufacturing techniques used for the orthopedic insoles were later applied to the brand's footwear. Consequently, great attention was given to sole technologies and comfort. Some models even come in different widths, and premium materials such as genuine pigskin leather are often used in production. All pairs are handmade.
A RUNNING REVOLUTION
After passing the company to his daughter, New Balance took a new direction, releasing its first pair of running shoes, the New Balance Trackster, in 1961. Offered in various widths, it capitalized on the growing popularity of running in the 1960s. The New Balance Trackster became known worldwide as the shoe of choice for New York marathon participants.
NEW BALANCE 327, 550, 990 SERIES, AND 2002R
The New Balance 327, 550, 990 series, and 2002R models showcase the brand's focus on comfort, quality, and style. These shoes, designed for running and lifestyle, feature premium materials and innovative designs, appealing to both athletes and streetwear fans.
A BRAND OF VALUES AND COLLABORATIONS
New Balance's commitment to excellence, quality, and innovation has led to partnerships with various brands, including JJJJound, designer Joe Freshgoods, and New York brand Aime Leon Dore. Unlike Nike or Adidas, which use ambassadors to promote their products, New Balance emphasizes design and technical features. Combining premium materials, eye-catching color combinations, and on-trend adaptations, New Balance has cemented its place in the sneaker community, catering to both men and women.