AIR JORDAN 1 MID: BRIDGING THE LEGACY AND EVOLUTION OF THE JUMPMAN
A ROBUST HISTORY OF THE AIR JORDAN 1 MID
A true symbol of hip-hop and sports culture, the Air Jordan 1's history is as rich as the iconic Air Force 1. Both fans and longtime enthusiasts regard this pair as an essential "must-have." Created in 1985 by Peter Moore, the renowned designer who also established Adidas' Equipment range, this basketball-inspired sneaker closely resembles the Air Force 1 in design and architecture. It was the first shoe introduced by the Air Jordan brand, co-created by Michael Jordan and Nike. The original model features the famous "Jordan Wings" winged ball logo. Nike's Air technology has been incorporated in the sole since 1985 to provide maximum comfort, support, and enhanced ankle protection. Interestingly, the NBA initially banned the first version of the shoe, named Bred, for violating their dress code. Michael Jordan faced a $5000 fine for each on-court appearance wearing the Air Jordan 1 High, which Nike paid and leveraged to promote the model.
AIR JORDAN 1 MID FOR MEN AND WOMEN: A LIFESTYLE VARIATION
The Air Jordan 1 Mid draws direct inspiration from the Air Jordan 1 High. Designed to provide a different style while maintaining the original model's essence, the Air Jordan 1 Mid features the same leather construction and design but with a mid-ankle collar. The Jumpman brand also expanded its range with the Air Jordan 1 Low, offering more aesthetic and practical options for various outfits. The brand successfully adapted its history to different model versions, catering to Air Jordan 1 enthusiasts' preferences, seasons, and moods. The silhouette's attractive pricing makes it accessible, especially considering the resale market for rare sneakers like the Air Jordan 11. Designed for both men and women, the model's unisex appeal contributes to its success.
NIKE INNOVATES WITH SPECIAL EDITIONS AND BOLD COLORS
Jordan offers a wide variety of color options, from the discreet Air Jordan 1 Mid Wolf Grey and Air Jordan 1 Mid White Light Smoke Grey to the bold Air Jordan 1 Mid To My First Coach. The Jumpman brand caters to various tastes and has successfully tapped into street culture through special editions and collaborations. Notable examples include the Fearless pack with the highly successful Air Jordan 1 Maison Château Rouge and the Air Jordan 1 Mid UNC, featuring the University of North Carolina's colors, where Michael Jordan played. This iconic color has also been adapted to the popular Air Jordan 4.
The Jumpman brand is expected to continue impressing the sneaker community with new colors and special edition releases.
