Is Labubu Inspired by a Demon? The Pazuzu Theory Behind the Cutest Monster

• Juli 24 2025, Von Amirreza SHIRAZI
• 2 min Lesezeit

If you've seen Labubu — the quirky, big-eyed figure from Pop Mart’s The Monsters series — you probably think: cute, weird, maybe a little creepy. But what if there’s more behind that mischievous grin?

Some fans believe Labubu might be inspired by something much darker: an ancient demon god named Pazuzu. Here's where that idea comes from, and why it might not be as far-fetched as it sounds.

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👁️ Who Is Pazuzu?

In ancient Mesopotamian mythology, Pazuzu is a demon associated with the southwest wind, drought, plague, and—ironically—protection from other demons. He’s depicted with:

• A lion-like face with bulging eyes

• Wild hair and beard

• Clawed hands and feet

• A mischievous (sometimes terrifying) grin

• Wings and a snake tail

If you're thinking that kind of sounds like Labubu, you're not alone.

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🧸 Labubu’s Strange Similarities

Labubu, created by artist Kasing Lung, is officially just a cheeky little monster with a big personality. But fans online have pointed out some spooky overlaps:

• Big, unblinking eyes

• A mouth full of pointed teeth

• Long limbs and claws

• Fluffy, animalistic features

• A wide, frozen grin

• Mysterious backstories and secret editions

Add in the fact that some Labubu variants come with robes, masks, horns, or ritual-like accessories, and the demonic design theory starts to feel more real.

“It’s like Pazuzu got reimagined by Sanrio,” joked one Reddit user.

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🌕 The Internet Theory

On forums and TikTok, fans have spun fun theories:

• Labubu is possessed by an ancient spirit

• Kasing Lung based the character on Pazuzu, intentionally or not

• Each secret edition hides a darker version of the character

• Labubu represents duality — part innocence, part chaos

Some even claim owning too many Labubus brings strange luck or bizarre dreams. Urban legend? Probably. But the mystery only makes people want more.

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📦 Cute Meets Creepy: The Appeal

What makes Labubu so successful might be exactly that blend: cute on the outside, chaotic underneath.

Much like cult mascots in horror anime or creepy video games (think Danganronpa’s Monokuma or Happy Tree Friends), Labubu walks a fine line between adorable and disturbing. And that’s what makes it unforgettable.

Whether or not there’s any real connection to Pazuzu, the idea taps into something real:

We’re drawn to things that feel innocent… with a twist.

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💡 Final Thoughts

Is Labubu really a reimagined demon from Mesopotamian myth? Probably not.

But does the theory add a layer of bizarre, internet-fueled magic to the experience of collecting it? Absolutely.

So the next time you open a blind box and pull out a Labubu with a sly grin, ask yourself:

Is it smiling with joy… or plotting something else?

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🧸 Curious to Know More?

• Read our Full Guide to Labubu Collecting

• Join the global fanbase that can’t get enough

• Share your rarest, weirdest Labubu edition with us on IG @exclufy

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