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Nike Air Max

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AIR MAX 1: INNOVATIVE TECHNOLOGY AND AN ICONIC MODEL

The Air Max has forever made its mark in sneaker history as one of the most influential silhouettes. Designed by Tinker Hatfield in 1987, the famous designer behind Air Jordan 3, Air Jordan 4, and numerous other classics, the shoe was one of the first to incorporate Nike AIR technology. Its distinctive design features a small window at the heel, allowing a glimpse of the air bubble within the sole.

Tinker Hatfield drew inspiration for the cutting-edge design of the Air Max 1 from the architecture of the Centre Pompidou in Paris. The tubes of the renowned Beaubourg center provided insight for the prominent designer of the swoosh brand. He then conceptualized integrating air tubes similar to those on the facade of the Pompidou Centre. Nike first launched the model in a "White/Varsity Red" colorway, featuring a color palette ranging from white to grey to red. This iconic colorway was reissued several times as part of Air Max Day, and the Oregon-based brand subsequently released many other colors. Following the success of this revolutionary, ahead-of-its-time shoe, Nike developed new and increasingly innovative editions.

AN ARRAY OF INNOVATIVE SNEAKERS: AIR MAX 90, AIR MAX 97, AIR MAX 720

The manufacturer's goal is simple: to enhance performance and increase the visibility of the "air bubble." Consequently, the collection has expanded to include many other silhouettes.

Air Max 90

Launched in 1990, a few years after the legendary Air Max 1, the Air Max 90 debuted in the now iconic Infrared colorway. With numerous collaborations and increasingly legendary colors, the Nike sneaker has become an essential silhouette in the Air Max lineup.

Air Max 95

Designed by Sergio Lozano in 1995, the Air Max 95 draws inspiration from human anatomy, particularly the ribcage. It is the first Air Max to feature an Air unit covering both the front and back of the foot. Its aggressive silhouette gained popularity among British burglars and Japanese collectors, according to a London police study.

Air Max 97

Released in 1997, seven years after the Air Max 90, the Air Max 97 was initially a running shoe but has since evolved into a lifestyle shoe. Designed by Christian Tresser, the sneaker features a fully visible Air-Sole unit and a wavy design that adds to its appeal. The primary inspiration for the model comes from Japanese high-speed trains, which epitomize aerodynamics. It became immensely popular in Italy, particularly in Rome, where several special editions were produced.

Air Max 98

For the Air Max 98, Sergio Lozano took charge of designing the successor to the 97. The sole remains the same as the 97, but the upper is different. The 1998 release featured several collaborations, including one with the brand Supreme. Its OG colorway, nicknamed Gundam, references a popular Japanese anime about mecha battles in the 90s.

Air Max 720

The Air Max 720 is built on a much larger Air-Sole unit than its predecessors. Focusing on practicality, it combines comfort and materials such as mesh and leather. The sneaker is presented as an evolution of the Air Max 270 and draws inspiration from aerospace aesthetics.

With designs that range from simple to vibrant, the Air Max is a must-have sneaker! Offering affordable resale prices for all sizes, these models are perfect for lifestyle wear, suitable for both men and women.

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