Yeezy

Kanye West places great emphasis on the materials and finishes used in his sneaker designs. He expertly combines suede, mesh, and 3M reflective fabrics. However, the hallmark of Yeezy lies in the technology accompanying the 350 model. The Adidas Boost technology, developed through a collaboration between the Adidas Innovation Team and BASF chemists, revolutionized the sneaker and running markets with a midsole made of tiny particles that absorb shock and redistribute energy during each stride. The Yeezy became the face of Boost, spreading its influence worldwide.

The retail price of the Yeezy 350 V2, which incorporates Boost technology, is set at €220, making it significantly more expensive than sneakers like the Air Jordan 1. For the Yeezy 700, retail prices range from €240 to €300.

The iconic shoe's comfort also stems from its Primeknit fabric, which features a flexible, highly durable weave that forms a seamless shoe. This technology, initially designed for running, merged with Yeezy's influence to propel Adidas Lifestyle silhouettes back into the spotlight. The comfort-enhancing Adiprene technology is present in the sole of the Yeezy 700 V3 and Yeezy 500. The Yeezy Slide's EVA foam also offers unrivaled comfort. For a perfect unisex sneaker that combines comfort and innovation in its design, Yeezy is the ultimate choice.

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YEEZY: THE STORY OF KANYE WEST AND ADIDAS' ICONIC PARTNERSHIP

KANYE WEST'S REMARKABLE JOURNEY

ADIDAS x YEEZY: LEGENDARY MODELS

BOOST AND PRIMEKNIT TECHNOLOGIES

AUTHENTICITÉ GARANTIE

LIVRAISON GRATUITE

PAIEMENT SÉCURISÉ

SERVICE CLIENT RÉACTIF