What Is Labubu? Inside the Cult Craze Taking Over Collectors Worldwide

• julio 24 2025, por Amirreza SHIRAZI
• 5 Tiempo mínimo de lectura

You’ve probably seen it on your feed — a furry, wide-eyed little creature with a mischievous grin, popping out of a tiny box or dangling from a luxury bag. That’s Labubu, and it’s not just a toy. It’s a global collectible phenomenon.

Let’s explore what makes Labubu so special — and why the hype isn’t slowing down anytime soon.

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🎨 The Origins of Labubu: From Monster to Cultural Icon

Labubu was created by Kasing Lung, a Hong Kong-based artist known for blending fantasy, nostalgia, and playful darkness. First introduced in 2015 as part of his The Monsters art toy series, Labubu is a furry trickster-like character — cute but with just enough attitude to make you look twice.

In 2019, Pop Mart, the Chinese toy giant, launched Labubu in blind-box format, and everything changed. What started as an art figure became a viral collectible with millions of fans across Asia, Europe, and beyond.

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📦 The Blind Box Format: Collecting Meets the Thrill of Surprise

What drives Labubu’s obsession? Two words: blind box.

You don’t know which figure you’ll get until you open it — and that mystery fuels the thrill. It’s similar to trading cards or rare capsule toys: part luck, part strategy, all addictive. Some collectors open one or two for fun. Others chase complete series, hidden editions, and ultra-rares worth hundreds or even thousands of dollars.

Some Labubu figures are produced in extremely limited runs, like the Secret Editions and Christmas Specials, making them highly sought-after across trading forums and resale platforms.

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🌍 Labubu Goes Global: From Asia to the World

Labubu’s popularity first exploded in mainland China, Taiwan, and Hong Kong — but it didn’t stop there. Thanks to TikTok, Instagram, and unboxing videos, the craze spread to:

• Japan & Korea – where toy culture is already strong

• Europe – especially France, Germany, and the Netherlands

• The US – driven by K-pop fans and anime-adjacent collectors

Fans share unboxings, display setups, swaps, and rare finds online. The most committed collectors camp outside Pop Mart store openings and trade figures on dedicated Discord groups and collector marketplaces.

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👛 From Toy to Fashion Accessory

Labubu isn’t just for display shelves. It’s become a style item, often seen as a keychain, bag charm, or fashion statement.

• BLACKPINK’s Lisa and Rosé have been spotted with Labubu accessories

• Chinese influencers wear mini Labubus with designer bags and outfits

• TikTokers create “Labubu fits” where outfits match their character variant

This crossover between cute culture and high fashion has helped Labubu step outside the toy world and into mainstream aesthetics.

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💸 How Much Does Labubu Cost?

Prices range from €10–€20 for a regular blind box, but ultra-rares or older editions can fetch €200–€1000+ depending on condition, packaging, and demand.

The most expensive Labubu ever sold? Reportedly over $20,000 USD for a limited artist collab edition in mint condition.

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🧠 Tips for New Collectors

If you’re just discovering Labubu, here’s how to start:

1. Buy blind boxes: The fun is in the surprise — available from Pop Mart’s site or global resellers.

2. Learn the editions: Each series has themes — forest, holiday, retro, fantasy, etc.

3. Watch for secrets: Some boxes include secret editions that aren’t shown on the box art.

4. Store carefully: Original box and condition matter for value.

5. Display creatively: People use mini shelves, clear domes, and even dioramas.

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❤️ Why We Love Labubu

Labubu isn’t just cute — it’s expressive, a little weird, and weirdly emotional. Some people say their Labubu reflects their mood. Others bond over the chase of finding their “dream version.” It’s more than collecting. It’s connecting.

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📲 Where to Buy Labubu

Labubu figures can be hard to find — especially rare editions and secret releases — but here are the best ways to get your hands on one:

• 🛍️ Exclufy – We offer a curated selection of authentic Labubu figures, including limited and sold-out editions. Fast shipping and verified collectibles.

• 🛒 Pop Mart Official Website & App – The primary source for new releases and global drops.

• 🧸 Pop Mart Retail Stores – Found in select cities worldwide, with surprise blind-box machines and physical exclusives.

• 💻 Online Marketplaces – Platforms like eBay, Shopee, and AliExpress (be cautious—fakes exist).

• 🤝 Collector Communities – Trade or buy through Discord groups, Facebook communities, or local toy conventions.

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TL;DR: What Is Labubu?

• 🌍 Global collectible designed by Kasing Lung

• 📦 Sold in blind-box format (with secret rare editions)

• 👛 Now a fashion + lifestyle accessory

• 🧠 Loved for its personality, surprise, and collector thrill

• 💸 Ranges from €10 to €1000+ depending on rarity

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🧸 Ready to Start Your Labubu Journey?

Keep your eyes open for the next drop, and don’t be surprised if you fall down the rabbit hole. With hundreds of editions, new themes each season, and a growing global community, Labubu might just be your new favorite obsession.

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Collectibles Collectors Labubu

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