{"title":"New Balance 992","description":"\u003ch2\u003e\u003cspan\u003eNEW BALANCE 992: AN ICON OF AN ENTIRE CULTURE\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003eNEW BALANCE 992: THE CENTENNIAL SNEAKER\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eIt all began in 2001 with the \u003cstrong\u003eNew Balance 991\u003c\/strong\u003e, which marked a turning point in the brand's history with the introduction of \u003cstrong\u003eABZORB\u003c\/strong\u003e cushioning, a foam that absorbs and dissipates the energy generated by the foot's contact with the ground. This model was highly popularized by Apple founder Steve Jobs, who was fond of the silhouette and often wore it during his iconic Keynotes, such as the \u003cstrong\u003eJanuary 2007\u003c\/strong\u003e presentation of the very first iPhone. To commemorate the brand's 100th anniversary, \u003ca href=\"https:\/\/exclufy.com\/collections\/new-balance\" title=\"New Balance\"\u003e\u003cstrong\u003eNew Balance\u003c\/strong\u003e\u003c\/a\u003e's creative team decided to give the \u003cstrong\u003e991\u003c\/strong\u003e a makeover, allowing Jobs to fully embody his innovative spirit with a technologically advanced shoe, just like his inventions. That's how the \u003ca href=\"https:\/\/exclufy.com\/collections\/new-balance-992\" title=\"New Balance 992\"\u003e\u003cstrong\u003eNew Balance 992\u003c\/strong\u003e\u003c\/a\u003e was born. Exclusively \u003cstrong\u003eMade In USA\u003c\/strong\u003e, it features a brand new \u003cstrong\u003eABZORB SBS\u003c\/strong\u003e sole for unmatched comfort and cushioning in the sneaker spectrum. There's even a rumor that Jim Davis, owner and president of New Balance, specifically sought advice from Steve Jobs on the shoe's design. Jobs could be seen wearing his iconic outfit: black turtleneck, slightly faded blue jeans, and a pair of 992 Grey sneakers. It would become the most expensive shoe to produce in NB's history and its \u003ca href=\"https:\/\/exclufy.com\/collections\/new-balance-990\" title=\"New Balance 990\"\u003e\u003cstrong\u003eNew Balance 990\u003c\/strong\u003e\u003c\/a\u003e range.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eNEW BALANCE 992: A RETRO YET TRENDY DESIGN\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThe shoe's production came to a halt in 2010. It wasn't until \u003cstrong\u003e2020\u003c\/strong\u003e that the first retro editions appeared, featuring a small improvement: the \u003cstrong\u003eOrtholite\u003c\/strong\u003e insole. Amid the \u003cstrong\u003edadshoe\u003c\/strong\u003e craze, the 992 appealed to a new, younger audience, more focused on fashion and fond of retro-running silhouettes like the \u003ca href=\"https:\/\/exclufy.com\/collections\/new-balance-2002r\" title=\"New Balance 2002R\"\u003e\u003cstrong\u003eNew Balance 2002R\u003c\/strong\u003e\u003c\/a\u003e. To make a splash, the Boston-based brand decided to collaborate with several iconic sneaker culture entities worldwide to celebrate the 2006 silhouette's return. In February 2020, for Valentine's Day, the company enlisted artistic director Joe Freshgoods and his creative label Don't Be Mad to present the \"\u003cstrong\u003eNo Emotions Are Emotions\u003c\/strong\u003e\" collection and its 992 sneaker, dubbed \"\u003cstrong\u003eAnatomy of a Heart\u003c\/strong\u003e,\" inspired by the structure and color code of the human heart. It was exclusively released in Chicago during the NBA All-Star Weekend. A few months later, Japanese streetwear label \u003cstrong\u003eWTAPS\u003c\/strong\u003e, founded by \u003cstrong\u003eTestu Nishiyama\u003c\/strong\u003e, offered its military-inspired version of the sneaker, exclusively released in Japan. This was followed by a special collaboration with Canadian creative label \u003cstrong\u003eJJJJound\u003c\/strong\u003e, by Justin Saunders, on a pack of two 992s, a \u003cstrong\u003eBrown\u003c\/strong\u003e edition and a \u003cstrong\u003eGreen\u003c\/strong\u003e edition. France also joined in, with Parisian label \u003cstrong\u003eStudio FY7\u003c\/strong\u003e by \u003cstrong\u003eYounes Bendjima\u003c\/strong\u003e unveiling a unique version of the 992 in October 2020, drawing inspiration from the architecture of southern Algeria, the creative's homeland. It was released in a limited run of just 250 pairs. Parisian restaurant \u003cstrong\u003ePaperboy Paris\u003c\/strong\u003e also had its collaboration, themed around a fried egg, referencing the breakfasts the establishment offers.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"new-balance-992-wheat","title":"New Balance 992 Wheat","description":"\u003cp\u003eThe New Balance 992 Wheat features a wheat brown nubuck upper with darker shades of brown on the mudguard and heel. Additional branding details include a tonal 'N' logo, New Balance 992 branding, and 'USA' wording. An Off-White ABZORB-cushioned midsole and light grey rubber outsole complete the design.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch3 class=\"chakra-text css-1irj5qc\"\u003eProduct Details\u003c\/h3\u003e\n\u003cdiv data-component=\"ProductDetails\" class=\"css-0\"\u003e\n\u003cdiv data-component=\"TabletAndDesktopProductDetails\" class=\"css-0\"\u003e\n\u003cdiv class=\"css-ydi2w4\"\u003e\n\u003cdiv class=\"chakra-collapse\"\u003e\n\u003cdiv class=\"css-jl5b6d\"\u003e\n\u003cdiv class=\"css-l4s3xe\"\u003e\n\u003cdiv data-component=\"ProductTraits\" class=\"css-17w8l66\"\u003e\n\u003cdiv data-component=\"product-trait\" class=\"css-101wtdy\"\u003e\n\u003cspan class=\"chakra-text css-7846eu\"\u003eStyle: \u003c\/span\u003e\u003cstrong\u003eM992LX\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv data-component=\"product-trait\" class=\"css-101wtdy\"\u003e\u003cspan class=\"chakra-text css-7846eu\"\u003eColorway: \u003cstrong\u003eWHEAT\/BROWN\/OFF WHITE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-component=\"product-trait\" class=\"css-101wtdy\"\u003e\n\u003cspan class=\"chakra-text css-7846eu\"\u003eRetail Price: \u003c\/span\u003e\u003cstrong\u003e$185\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv data-component=\"product-trait\" class=\"css-101wtdy\"\u003e\n\u003cspan class=\"chakra-text css-7846eu\"\u003eRelease Date: \u003c\/span\u003e\u003cstrong\u003e02\/23\/2022\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"New Balance","offers":[{"title":"40","offer_id":53961219735891,"sku":"M992LX","price":330.0,"currency_code":"EUR","in_stock":true},{"title":"40-5","offer_id":53961219768659,"sku":"M992LX","price":280.0,"currency_code":"EUR","in_stock":true},{"title":"41-5","offer_id":53961219801427,"sku":"M992LX","price":330.0,"currency_code":"EUR","in_stock":true},{"title":"42","offer_id":53961219834195,"sku":"M992LX","price":330.0,"currency_code":"EUR","in_stock":true},{"title":"42-5","offer_id":53961219866963,"sku":"M992LX","price":330.0,"currency_code":"EUR","in_stock":true},{"title":"43","offer_id":53961219899731,"sku":"M992LX","price":330.0,"currency_code":"EUR","in_stock":true},{"title":"44","offer_id":53961219932499,"sku":"M992LX","price":330.0,"currency_code":"EUR","in_stock":true},{"title":"44-5","offer_id":53961219965267,"sku":"M992LX","price":330.0,"currency_code":"EUR","in_stock":true},{"title":"45","offer_id":53961219998035,"sku":"M992LX","price":330.0,"currency_code":"EUR","in_stock":true},{"title":"45-5","offer_id":53961220030803,"sku":"M992LX","price":330.0,"currency_code":"EUR","in_stock":true},{"title":"46-5","offer_id":53961220063571,"sku":"M992LX","price":330.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1078\/2720\/0339\/files\/new-balance-992-wheat-m992lx.png?v=1781016825"},{"product_id":"new-balance-992-white-navy","title":"New Balance 992 White Navy","description":"\u003cp\u003eThe New Balance 992 White Navy, designed by WTAPS and JJJJound, sold out quickly due to its stylish leather upper in navy blue and white. 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