{"title":"New Balance 327","description":"\u003ch2\u003e\u003cspan\u003eNEW BALANCE 327: A STYLISH RETRO DESIGN\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003eNEW BALANCE 327 FOR MEN \u0026amp; WOMEN: DESIGN AND INSPIRATION\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eEstablished in \u003cstrong\u003e1906\u003c\/strong\u003e by \u003cstrong\u003eWilliam J. Riley\u003c\/strong\u003e, a shoemaker from \u003cstrong\u003eBoston\u003c\/strong\u003e, \u003cstrong\u003eNew Balance\u003c\/strong\u003e aimed to help people with foot problems by developing \u003cstrong\u003eorthopedic insoles\u003c\/strong\u003e. The brand gained international recognition in the 1960s when it entered the \u003cstrong\u003erunning shoe\u003c\/strong\u003e market, with models like the \u003ca href=\"https:\/\/exclufy.com\/collections\/new-balance-990\" title=\"New Balance 990\"\u003e\u003cstrong\u003eNew Balance 990\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/exclufy.com\/collections\/new-balance-992\" title=\"New Balance 992\"\u003e\u003cstrong\u003e992\u003c\/strong\u003e\u003c\/a\u003e becoming popular over the decades for their \u003cstrong\u003equality\u003c\/strong\u003e and \u003cstrong\u003ecomfort\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eIn \u003cstrong\u003e2020\u003c\/strong\u003e, the manufacturer collaborated with Manchester-based British designer \u003cstrong\u003eCharlotte Lee\u003c\/strong\u003e, who had been working with the brand since 2014. Drawing inspiration from \u003ca href=\"https:\/\/exclufy.com\/collections\/new-balance\" title=\"New Balance\"\u003e\u003cstrong\u003eNew Balance\u003c\/strong\u003e\u003c\/a\u003e's archives and 1970s models like the \u003cstrong\u003e320\u003c\/strong\u003e and \u003cstrong\u003eSuper Comp\u003c\/strong\u003e, Lee incorporated several details into the \u003ca href=\"https:\/\/exclufy.com\/collections\/new-balance-327\" title=\"New Balance 327\"\u003e\u003cstrong\u003e327\u003c\/strong\u003e\u003c\/a\u003e, such as the \u003cstrong\u003easymmetric midsole\u003c\/strong\u003e, V-shaped toe-box, and \u003cstrong\u003estudded outsole\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eNEW BALANCE 327 CASABLANCA: A SURPRISING HIT\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eFor the model's launch, \u003cstrong\u003eNew Balance\u003c\/strong\u003e partnered with Parisian label \u003ca href=\"https:\/\/exclufy.com\/collections\/new-balance-x-casablanca\" title=\"New Balance x Casablanca\"\u003e\u003cstrong\u003eCasablanca\u003c\/strong\u003e\u003c\/a\u003e, presenting the silhouette during the Fall\/Winter 2020 Paris Fashion Week. Casablanca, a luxury brand founded by \u003cstrong\u003eCharaf Tajer\u003c\/strong\u003e, reimagined the \u003cstrong\u003eNew Balance 327\u003c\/strong\u003e with a retro-chic aesthetic featuring \u003cstrong\u003eTennis Club\u003c\/strong\u003e-inspired elements. The meticulous detailing on the \u003cstrong\u003eGreen\u003c\/strong\u003eand \u003cstrong\u003eOrange\u003c\/strong\u003e iterations showcased a \u003cstrong\u003eMediterranean\u003c\/strong\u003e-inspired design, beloved by the French-Moroccan designer. The collaboration continued with the \u003cstrong\u003eBlack\u003c\/strong\u003e, \u003cstrong\u003eWhite\u003c\/strong\u003e, \u003cstrong\u003eRed\u003c\/strong\u003e, and \u003cstrong\u003eHolly Green\u003c\/strong\u003e versions of the \u003cstrong\u003eNew Balance 327\u003c\/strong\u003e, as well as new models like the \u003cstrong\u003e237\u003c\/strong\u003e and \u003cstrong\u003eXC-72\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eNEW BALANCE 327: THE BRAND'S REVIVAL\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"group w-full text-gray-800 dark:text-gray-100 border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-[#444654]\"\u003e\n\u003cdiv class=\"text-base gap-4 md:gap-6 md:max-w-2xl lg:max-w-xl xl:max-w-3xl p-4 md:py-6 flex lg:px-0 m-auto\"\u003e\n\u003cdiv class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\"\u003e\n\u003cdiv class=\"flex flex-grow flex-col gap-3\"\u003e\n\u003cdiv class=\"min-h-[20px] flex flex-col items-start gap-4 whitespace-pre-wrap\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003cp\u003eThe New Balance 327 is the first model explicitly designed to implement New Balance's new strategy of reintroducing an archival model in collaboration with another brand, designer, or label. The \u003ca href=\"https:\/\/exclufy.com\/collections\/new-balance-550\" title=\"New Balance 550\"\u003e\u003cstrong\u003eNew Balance 550\u003c\/strong\u003e\u003c\/a\u003e, a 1989 basketball shoe designed by Steven Smith, initially failed to compete against models like the \u003ca href=\"https:\/\/exclufy.com\/collections\/air-jordan-4\" title=\"Air Jordan 4\"\u003e\u003cstrong\u003eAir Jordan 4\u003c\/strong\u003e\u003c\/a\u003e. It wasn't until 2020, with the help of Teddy Santis, creator of the high-end streetwear store \u003cstrong\u003eAime Leon Dore\u003c\/strong\u003e, that the retro sneaker gained widespread popularity among men and women. The highly sought-after \u003ca href=\"https:\/\/exclufy.com\/collections\/new-balance-2002r\" title=\"New Balance 2002R\"\u003e\u003cstrong\u003eNew Balance 2002R\u003c\/strong\u003e\u003c\/a\u003e, an archival model from 2010, was relaunched with the 2020 collaborations Peace Be The Journey and Water Be The Guide by Salehe Bembury. In the following year, the Boston-based brand collaborated with Chinese footwear designer Yue Wu to create the Refined Future collection, also known as the \u003cstrong\u003eProtection Pack\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"new-balance-327-navy-blue-red-white","title":"New Balance 327 Navy Blue Red White","description":"\u003cp\u003eThe New Balance 327 Navy Blue Red White features a base in navy blue with a red suede upper. The iconic \"NOT\" logo is in white leather and the rubber sole is prominently displayed.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003csection data-component=\"ProductDetails\" class=\"css-12w3meh\"\u003e\n\u003ch3 class=\"chakra-text css-1irj5qc\"\u003eProduct Details\u003c\/h3\u003e\n\u003cdiv data-component=\"ProductDetails\" class=\"css-0\"\u003e\n\u003cdiv data-component=\"TabletAndDesktopProductDetails\" class=\"css-0\"\u003e\n\u003cdiv class=\"css-jl5b6d\"\u003e\n\u003cdiv class=\"css-1upqqtt\"\u003e\n\u003cdiv data-component=\"ProductTraits\" class=\"css-8uhblx\"\u003e\n\u003cdiv data-component=\"product-trait\" class=\"css-1ufjsin\"\u003e\n\u003cspan class=\"chakra-text css-7846eu\"\u003eStyle: \u003c\/span\u003e\u003cstrong\u003eMS327MR\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv data-component=\"product-trait\" class=\"css-1ufjsin\"\u003e\u003cspan class=\"chakra-text css-7846eu\"\u003eColorway: \u003cstrong\u003eNB NAVY BLUE\/NB RED\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-component=\"product-trait\" class=\"css-1ufjsin\"\u003e\n\u003cspan class=\"chakra-text css-7846eu\"\u003eRetail Price: \u003c\/span\u003e\u003cstrong\u003e$100\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv data-component=\"product-trait\" class=\"css-1ufjsin\"\u003e\n\u003cspan class=\"chakra-text css-7846eu\"\u003eRelease Date: \u003c\/span\u003e\u003cstrong\u003e05\/17\/2022\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"New Balance","offers":[{"title":"40","offer_id":53961213772115,"sku":"MS327MR","price":160.0,"currency_code":"EUR","in_stock":true},{"title":"40-5","offer_id":53961213804883,"sku":"MS327MR","price":160.0,"currency_code":"EUR","in_stock":true},{"title":"41-5","offer_id":53961213837651,"sku":"MS327MR","price":160.0,"currency_code":"EUR","in_stock":true},{"title":"42","offer_id":53961213870419,"sku":"MS327MR","price":160.0,"currency_code":"EUR","in_stock":true},{"title":"42-5","offer_id":53961213903187,"sku":"MS327MR","price":160.0,"currency_code":"EUR","in_stock":true},{"title":"43","offer_id":53961213935955,"sku":"MS327MR","price":160.0,"currency_code":"EUR","in_stock":true},{"title":"44","offer_id":53961213968723,"sku":"MS327MR","price":160.0,"currency_code":"EUR","in_stock":true},{"title":"44-5","offer_id":53961214001491,"sku":"MS327MR","price":160.0,"currency_code":"EUR","in_stock":true},{"title":"45","offer_id":53961214034259,"sku":"MS327MR","price":160.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1078\/2720\/0339\/files\/new-balance-327-navy-blue-red-white-3.png?v=1781016811"},{"product_id":"new-balance-327-moonbeam-classic-burgundy","title":"New Balance 327 Moonbeam Classic Burgundy","description":"\u003cp\u003eThe New Balance 327 Moonbeam Classic Burgundy features a white, burgundy, and light gray color scheme, with a white leather base and light grey suede overlays. The medial side has a burgundy N logo and the tongue includes matching burgundy New Balance branding. The lightweight foam midsole and rubber outsole ensure comfort and grip.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch3 class=\"chakra-text css-1irj5qc\"\u003eProduct Details\u003c\/h3\u003e\n\u003cdiv data-component=\"ProductDetails\" class=\"css-0\"\u003e\n\u003cdiv data-component=\"TabletAndDesktopProductDetails\" class=\"css-0\"\u003e\n\u003cdiv class=\"css-ydi2w4\"\u003e\n\u003cdiv class=\"chakra-collapse\"\u003e\n\u003cdiv class=\"css-jl5b6d\"\u003e\n\u003cdiv class=\"css-l4s3xe\"\u003e\n\u003cdiv data-component=\"ProductTraits\" class=\"css-17w8l66\"\u003e\n\u003cdiv data-component=\"product-trait\" class=\"css-101wtdy\"\u003e\n\u003cspan class=\"chakra-text css-7846eu\"\u003eStyle: \u003c\/span\u003e\u003cstrong\u003eWS327KA\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv data-component=\"product-trait\" class=\"css-101wtdy\"\u003e\u003cspan class=\"chakra-text css-7846eu\"\u003eColorway: \u003cstrong\u003eWHITE\/RED\/GREY\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-component=\"product-trait\" class=\"css-101wtdy\"\u003e\n\u003cspan class=\"chakra-text css-7846eu\"\u003eRetail Price: \u003c\/span\u003e\u003cstrong\u003e$90\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv data-component=\"product-trait\" class=\"css-101wtdy\"\u003e\n\u003cspan class=\"chakra-text css-7846eu\"\u003eRelease Date: \u003c\/span\u003e\u003cstrong\u003e09\/24\/2020\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"New Balance","offers":[{"title":"36","offer_id":53961214067027,"sku":"WS327KA","price":170.0,"currency_code":"EUR","in_stock":true},{"title":"36-5","offer_id":53961214099795,"sku":"WS327KA","price":170.0,"currency_code":"EUR","in_stock":true},{"title":"37","offer_id":53961214132563,"sku":"WS327KA","price":170.0,"currency_code":"EUR","in_stock":true},{"title":"37-5","offer_id":53961214165331,"sku":"WS327KA","price":170.0,"currency_code":"EUR","in_stock":true},{"title":"38","offer_id":53961214198099,"sku":"WS327KA","price":160.0,"currency_code":"EUR","in_stock":true},{"title":"39","offer_id":53961214230867,"sku":"WS327KA","price":170.0,"currency_code":"EUR","in_stock":true},{"title":"40","offer_id":53961214263635,"sku":"WS327KA","price":170.0,"currency_code":"EUR","in_stock":true},{"title":"40-5","offer_id":53961214296403,"sku":"WS327KA","price":170.0,"currency_code":"EUR","in_stock":true},{"title":"41","offer_id":53961214329171,"sku":"WS327KA","price":160.0,"currency_code":"EUR","in_stock":true},{"title":"41-5","offer_id":53961214361939,"sku":"WS327KA","price":170.0,"currency_code":"EUR","in_stock":true},{"title":"42","offer_id":53961214394707,"sku":"WS327KA","price":170.0,"currency_code":"EUR","in_stock":true},{"title":"43","offer_id":53961214427475,"sku":"WS327KA","price":170.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1078\/2720\/0339\/files\/327MoonbeamClassicBurgundy.png?v=1781016812"},{"product_id":"new-balance-327-cream-yellow-red","title":"New Balance 327 Cream Yellow Red","description":"\u003cp\u003eThe New Balance 327 Cream Yellow Red features a white mesh base with beige suede on the eyelets and toebox, and yellow suede on the heel. 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