{"title":"New Balance 2002R","description":"\u003ch2\u003e\u003cspan\u003eNEW BALANCE 2002R: THE TOP CHOICE FOR ENTHUSIASTS\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003eNEW BALANCE 2002R: THE LATEST CRAZE\u003c\/h3\u003e\n\u003cp\u003eEstablished in \u003cstrong\u003e1906\u003c\/strong\u003e by \u003cstrong\u003eWilliam J. Riley\u003c\/strong\u003e, a \u003cstrong\u003eBoston\u003c\/strong\u003e shoemaker, \u003ca href=\"https:\/\/exclufy.com\/collections\/new-balance\" title=\"New Balance\"\u003e\u003cstrong\u003eNew Balance\u003c\/strong\u003e\u003c\/a\u003e began by helping people with foot problems by creating orthopedic inserts that provided \u003cstrong\u003ebetter arch support\u003c\/strong\u003e. The brand gained international recognition for its \u003cstrong\u003ecomfort\u003c\/strong\u003e and \u003cstrong\u003equality\u003c\/strong\u003e in the \u003cstrong\u003e1960s\u003c\/strong\u003e when it ventured into the \u003cstrong\u003erunning shoe\u003c\/strong\u003e market. New Balance sets itself apart from competitors with \u003cstrong\u003ecustom-made insoles\u003c\/strong\u003e, \u003cstrong\u003ehigh-quality materials\u003c\/strong\u003e, and \u003cstrong\u003emeticulous attention\u003c\/strong\u003e to detail during its original \u003cstrong\u003eMade In USA\u003c\/strong\u003e manufacturing process. In the 80s, the company entered the basketball scene with the \u003ca href=\"https:\/\/exclufy.com\/collections\/new-balance-550\" title=\"New Balance 550\"\u003e\u003cstrong\u003eNew Balance 550\u003c\/strong\u003e\u003c\/a\u003e, while remaining highly recognized for its running shoe models like the Super Comp, which inspired designer \u003cstrong\u003eCharlotte Lee\u003c\/strong\u003e to create the \u003ca href=\"https:\/\/exclufy.com\/collections\/new-balance-327\" title=\"New Balance 327\"\u003e\u003cstrong\u003eNew Balance 327\u003c\/strong\u003e\u003c\/a\u003e. The brand's capital \"\u003cstrong\u003eN\u003c\/strong\u003e\" is known for providing support and stability in silhouettes originally designed for athletic activities. Over the years, it has honed its expertise in the technologies used for models such as the \u003ca href=\"https:\/\/exclufy.com\/collections\/new-balance-992\" title=\"New Balance 992\"\u003e\u003cstrong\u003eNew Balance 992\u003c\/strong\u003e\u003c\/a\u003e, which gained popularity thanks to \u003cstrong\u003eApple's Steve Jobs\u003c\/strong\u003e. The American manufacturer continues to reinvent its image by collaborating with fresh designers like \u003cstrong\u003eJoe Freshgoods\u003c\/strong\u003e and \u003cstrong\u003eJJJJound\u003c\/strong\u003e on its \u003ca href=\"https:\/\/exclufy.com\/collections\/new-balance-990\" title=\"New Balance 990\"\u003e\u003cstrong\u003eNew Balance 990\u003c\/strong\u003e\u003c\/a\u003e series.\u003c\/p\u003e\n\u003ch3\u003eNEW BALANCE 2002R FOR MEN AND WOMEN: A DELAYED TRIUMPH\u003c\/h3\u003e\n\u003cp\u003eIn 2010, American designer \u003cstrong\u003eAndrew Nyssen\u003c\/strong\u003e unveiled the New Balance 2002, a high-end, premium running shoe designed to be \u003cstrong\u003eMade In USA\u003c\/strong\u003e. Priced at $250, it was among the most expensive sneakers in New Balance history. The silhouette found niche success but failed to captivate a broader audience. Nevertheless, \u003cstrong\u003eKITH\u003c\/strong\u003e label creator \u003cstrong\u003eRonnie Fieg\u003c\/strong\u003ehailed it as the perfect shoe, likening the gel cushioning system throughout the sole to a luxury car's suspension. The shoe's inspiration was drawn from Bentley sedans and Hublot watches. It wasn't until 2020 that \u003cstrong\u003eTetsuya Shono\u003c\/strong\u003e revived the silhouette. As Product Line Manager for New Balance Japan, Shono, a former \u003cstrong\u003efootwear designer\u003c\/strong\u003e, observed the New Balance 2002's international commercial failure despite its popularity in Japan. He then conceptualized a prototype that retained the original upper but replaced the full-length gel midsole with the New Balance 860v2's \u003cstrong\u003eN-ERGY\u003c\/strong\u003e sole, which only featured gel in the heel. Thus, the \u003ca href=\"https:\/\/exclufy.com\/collections\/new-balance-2002r\" title=\"New Balance 2002R\"\u003e\u003cstrong\u003eNew Balance 2002R\u003c\/strong\u003e\u003c\/a\u003e we know today was born. The Japanese designer added the \"R\" to indicate the 2020 model was a \"retro\" version of the 2010 original, akin to Jordan Brand's reissues. Shifting production to Asia from the original Made In USA, Shono lowered the launch price from $250 to $130, delighting New Balance fans.\u003c\/p\u003e\n\u003ch3\u003eNEW BALANCE 2002R: EXTRAORDINARY COLLABORATIONS\u003c\/h3\u003e\n\u003cdiv class=\"group w-full text-gray-800 dark:text-gray-100 border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-[#444654]\"\u003e\n\u003cdiv class=\"text-base gap-4 md:gap-6 md:max-w-2xl lg:max-w-xl xl:max-w-3xl p-4 md:py-6 flex lg:px-0 m-auto\"\u003e\n\u003cdiv class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\"\u003e\n\u003cdiv class=\"flex flex-grow flex-col gap-3\"\u003e\n\u003cdiv class=\"min-h-[20px] flex flex-col items-start gap-4 whitespace-pre-wrap\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003cp\u003eFor the model's international debut, New Balance teamed up with \u003cstrong\u003eSalehe Bembury\u003c\/strong\u003e. A former \u003ca href=\"https:\/\/exclufy.com\/collections\/yeezy\" title=\"Yeezy\"\u003e\u003cstrong\u003eYeezy\u003c\/strong\u003e\u003c\/a\u003e designer and New York artist, Bembury was Vice President of the men's \u003cstrong\u003esneakers\u003c\/strong\u003e and \u003cstrong\u003efootwear\u003c\/strong\u003e department at the luxury fashion house Versace. The collaboration resulted in the \u003cstrong\u003e\u003ca href=\"https:\/\/exclufy.com\/products\/new-balance-2002r-salehe-bembury-peace-be-the-journey\" title=\"New Balance 2002R Salehe Bembury Peace Be The Journey\"\u003eNew Balance 2002R Peace Be The Journey\u003c\/a\u003e\u003ca href=\"New%20Balance%202002R%20Peace%20Be%20The%20Journey\" title=\"2002R Salehe Bembury Peace Be The Journey\"\u003e\u003c\/a\u003e\u003c\/strong\u003e, a pair inspired by the Antelope Canyon in the southwestern United States. The successful partnership continued in 2021 with the \u003ca href=\"https:\/\/exclufy.com\/products\/new-balance-2002r-salehe-bembury-peace-be-the-journey\" title=\"2002R Salehe Bembury Water Be The Guide\"\u003e\u003cstrong\u003eNew Balance 2002R Water Be The Guide\u003c\/strong\u003e\u003c\/a\u003e, featuring the colors of water and desert found in Arizona's Havasu Falls.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"new-balance-2002r-pink-suede-2023","title":"New Balance 2002R Pink Suede (2023)","description":"\u003cp data-start=\"130\" data-end=\"247\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThe New Balance 2002R Pink Suede updates the iconic 2002R silhouette with a fresh, feminine twist. Featuring a soft pastel pink suede overlay on a breathable mesh base and reflective silver accents on the “N” logo, this colorway blends bold aesthetics with functional design. The ABZORB SBS heel cushioning and N‑ergy outsole deliver stability, shock absorption, and comfort—ideal for daily wear.\u003c\/span\u003e\u003cbr data-start=\"167\" data-end=\"170\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003ePerfect for street style or athleisure, this pair bumps up your look with a Y2K-vibe flair that’s both playful and polished.\u003c\/span\u003e\u003cbr data-start=\"207\" data-end=\"210\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eExplore other styles in our New Balance 2002R collection. You might also like the New Balance 2002R Protection Pack Pink to expand your pastel rotation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"249\" data-end=\"831\"\u003e\u003cstrong data-start=\"249\" data-end=\"257\"\u003eSKU:\u003c\/strong\u003e M2002RSK\u003cbr data-start=\"266\" data-end=\"269\"\u003e\u003cstrong data-start=\"269\" data-end=\"282\"\u003eColorway:\u003c\/strong\u003e Pink Sand \/ Quartz Pink\u003cbr data-start=\"306\" data-end=\"309\"\u003e\u003cstrong data-start=\"309\" data-end=\"322\"\u003eMaterial:\u003c\/strong\u003e Mesh base with pigskin suede overlays and leather detailing\u003cbr data-start=\"382\" data-end=\"385\"\u003e\u003cstrong data-start=\"385\" data-end=\"400\"\u003eCushioning:\u003c\/strong\u003e ABZORB midsole and ABZORB SBS heel for balanced comfort\u003cbr data-start=\"456\" data-end=\"459\"\u003e\u003cstrong data-start=\"459\" data-end=\"471\"\u003eOutsole:\u003c\/strong\u003e N‑ergy shock-absorbing outsole with Stability Web support\u003cbr data-start=\"529\" data-end=\"532\"\u003e\u003cstrong data-start=\"532\" data-end=\"545\"\u003eBranding:\u003c\/strong\u003e Reflective silver “N” logo, “2002R” heel embroidery\u003cbr data-start=\"597\" data-end=\"600\"\u003e\u003cstrong data-start=\"600\" data-end=\"608\"\u003eFit:\u003c\/strong\u003e True to size (wide feet users may prefer true or half-size down)\u003cbr data-start=\"711\" data-end=\"714\"\u003e\u003cstrong data-start=\"714\" data-end=\"731\"\u003eRelease Date:\u003c\/strong\u003e Summer 2023 (Protection Pack series)\u003cbr data-start=\"768\" data-end=\"771\"\u003e\u003cstrong data-start=\"771\" data-end=\"788\"\u003eRetail Price:\u003c\/strong\u003e $140 USD \/ €150–€170 depending on retailer\u003c\/p\u003e","brand":"New Balance","offers":[{"title":"US 4 - EU 36","offer_id":53961188933971,"sku":"M2002RCR","price":300.0,"currency_code":"EUR","in_stock":true},{"title":"US 4.5 - EU 37","offer_id":53961188966739,"sku":"M2002RCR","price":280.0,"currency_code":"EUR","in_stock":true},{"title":"US 5 - EU 37.5","offer_id":53961188999507,"sku":"M2002RCR","price":270.0,"currency_code":"EUR","in_stock":true},{"title":"US 5.5 - EU 38","offer_id":53961189032275,"sku":"M2002RCR","price":310.0,"currency_code":"EUR","in_stock":true},{"title":"US 6 - EU 38.5","offer_id":53961189065043,"sku":"M2002RCR","price":340.0,"currency_code":"EUR","in_stock":true},{"title":"US 6.5 - EU 39.5","offer_id":53961189097811,"sku":"M2002RCR","price":270.0,"currency_code":"EUR","in_stock":true},{"title":"US 7 - EU 40","offer_id":53961189130579,"sku":"M2002RCR","price":300.0,"currency_code":"EUR","in_stock":true},{"title":"US 7.5 - EU 40.5","offer_id":53961189163347,"sku":"M2002RCR","price":290.0,"currency_code":"EUR","in_stock":true},{"title":"US 8 - EU 41.5","offer_id":53961189196115,"sku":"M2002RCR","price":270.0,"currency_code":"EUR","in_stock":true},{"title":"US 8.5 - EU 42","offer_id":53961189228883,"sku":"M2002RCR","price":270.0,"currency_code":"EUR","in_stock":true},{"title":"US 9 - EU 42.5","offer_id":53961189261651,"sku":"M2002RCR","price":270.0,"currency_code":"EUR","in_stock":true},{"title":"US 9.5 - EU 43","offer_id":53961189294419,"sku":"M2002RCR","price":270.0,"currency_code":"EUR","in_stock":true},{"title":"US 10 - EU 44","offer_id":53961189327187,"sku":"M2002RCR","price":270.0,"currency_code":"EUR","in_stock":true},{"title":"US 10.5 - EU 44.5","offer_id":53961189359955,"sku":"M2002RCR","price":270.0,"currency_code":"EUR","in_stock":true},{"title":"US 11 - EU 45","offer_id":53961189392723,"sku":"M2002RCR","price":270.0,"currency_code":"EUR","in_stock":true},{"title":"US 11.5 - EU 45.5","offer_id":53961189425491,"sku":"M2002RCR","price":270.0,"currency_code":"EUR","in_stock":true},{"title":"US 12 - EU 46.5","offer_id":53961189458259,"sku":"M2002RCR","price":270.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1078\/2720\/0339\/files\/preview-new-balance-2002r-pink-suedepic05_-_Modifie.png?v=1781016762"},{"product_id":"new-balance-2002r-linen","title":"New Balance 2002R Linen","description":"\u003cp\u003eThe New Balance 2002R Linen is a modern take on a classic sneaker, featuring a unique off-white mesh upper with suede overlays for added texture. The iconic \"N\" logo is accented in metallic silver on the sides, while the heel displays an NB logo and perforations for breathability. The off-white sole completes the look.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch3 class=\"chakra-text css-1irj5qc\"\u003eProduct Details\u003c\/h3\u003e\n\u003cdiv data-component=\"ProductDetails\" class=\"css-0\"\u003e\n\u003cdiv data-component=\"TabletAndDesktopProductDetails\" class=\"css-0\"\u003e\n\u003cdiv class=\"css-ydi2w4\"\u003e\n\u003cdiv class=\"chakra-collapse\"\u003e\n\u003cdiv class=\"css-jl5b6d\"\u003e\n\u003cdiv class=\"css-l4s3xe\"\u003e\n\u003cdiv data-component=\"ProductTraits\" class=\"css-17w8l66\"\u003e\n\u003cdiv data-component=\"product-trait\" class=\"css-101wtdy\"\u003e\n\u003cspan class=\"chakra-text css-7846eu\"\u003eStyle: \u003c\/span\u003e\u003cstrong\u003eM2002REK\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv data-component=\"product-trait\" class=\"css-101wtdy\"\u003e\u003cspan class=\"chakra-text css-7846eu\"\u003eColorway: \u003cstrong\u003eLINEN\/CONCRETE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-component=\"product-trait\" class=\"css-101wtdy\"\u003e\n\u003cspan class=\"chakra-text css-7846eu\"\u003eRetail Price: \u003c\/span\u003e\u003cstrong\u003e$145\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv data-component=\"product-trait\" class=\"css-101wtdy\"\u003e\n\u003cspan class=\"chakra-text css-7846eu\"\u003eRelease Date: \u003c\/span\u003e\u003cstrong\u003e12\/13\/2023\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"New Balance","offers":[{"title":"36","offer_id":53961324986707,"sku":"M2002REK","price":164.0,"currency_code":"EUR","in_stock":true},{"title":"37","offer_id":53961325019475,"sku":"M2002REK","price":195.0,"currency_code":"EUR","in_stock":true},{"title":"37-5","offer_id":53961325052243,"sku":"M2002REK","price":195.0,"currency_code":"EUR","in_stock":true},{"title":"38","offer_id":53961325085011,"sku":"M2002REK","price":176.0,"currency_code":"EUR","in_stock":true},{"title":"38-5","offer_id":53961325117779,"sku":"M2002REK","price":190.0,"currency_code":"EUR","in_stock":true},{"title":"39-5","offer_id":53961325150547,"sku":"M2002REK","price":190.0,"currency_code":"EUR","in_stock":true},{"title":"40","offer_id":53961325183315,"sku":"M2002REK","price":190.0,"currency_code":"EUR","in_stock":true},{"title":"40-5","offer_id":53961325216083,"sku":"M2002REK","price":190.0,"currency_code":"EUR","in_stock":true},{"title":"41-5","offer_id":53961325248851,"sku":"M2002REK","price":190.0,"currency_code":"EUR","in_stock":true},{"title":"42","offer_id":53961325281619,"sku":"M2002REK","price":190.0,"currency_code":"EUR","in_stock":true},{"title":"42-5","offer_id":53961325314387,"sku":"M2002REK","price":190.0,"currency_code":"EUR","in_stock":true},{"title":"43","offer_id":53961325347155,"sku":"M2002REK","price":192.0,"currency_code":"EUR","in_stock":true},{"title":"44","offer_id":53961325379923,"sku":"M2002REK","price":192.0,"currency_code":"EUR","in_stock":true},{"title":"44-5","offer_id":53961325412691,"sku":"M2002REK","price":190.0,"currency_code":"EUR","in_stock":true},{"title":"45","offer_id":53961325445459,"sku":"M2002REK","price":164.0,"currency_code":"EUR","in_stock":true},{"title":"45-5","offer_id":53961325478227,"sku":"M2002REK","price":188.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1078\/2720\/0339\/files\/new-balance-2002r-linen4.png?v=1781017024"},{"product_id":"new-balance-2002r-gore-tex-charcoal-jjjjound","title":"New Balance 2002R Gore-Tex Charcoal JJJJOUND","description":"\u003cp\u003eThis New Balance 2002R Gore-Tex Charcoal JJJJOUND sneaker is a collaboration with JJJJound that features a weatherproof design and utilitarian colorway. It includes a Gore-Tex lining to keep water out while allowing the foot to breathe and stay warm. 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